Baskerville was invited by the Sarasota Memorial Hospital's First Physicians Group to create a new identity for a freshly renovated 20,000 sq.ft. building. The building houses two practices for women/perinatal and cancer care. We provided the name: Hillview Pavillion. We created the positioning statement: "Dedicated to Women's Health Care." The exterior and interior building colors as well as all signage were conceived by the agency.